
SEO, AEO & GEO, Oh My!
Nick built and ran a multi-seven-figure hardscape company before founding Tekton Growth, where he helps contractors get found online and put AI to work in their business. In this session, he'll set the record straight on SEO, AEO and GEO: what actually matters for your online visibility going into 2027. You'll see real data on how homeowners are searching for contractors now, on Google and in AI tools like ChatGPT. And you'll leave with the few things worth doing on your website and online presence, from reviews and photos to staying active on social.










